13.11.2025
Mira Developments joins Dubai’s movement for a healthier lifestyle
Mira Developments joins this year’s Dubai Fitness Challenge (DFC), the citywide initiative encouraging residents to stay active for 30 minutes a day throughout November.
Dubai, UAE, 13th November 2025 – Mira Developments joins this year’s Dubai Fitness Challenge (DFC), the citywide initiative encouraging residents to stay active for 30 minutes a day throughout November. Supporting Dubai’s drive to promote health and community well-being, the company continues to integrate sport and wellness into its corporate culture.
Guided by Mira’s brand vision of placing wellness at the heart of everyday life, the company launched dedicated training zones on Kite Beach in partnership with Technogym. These sessions, led by certified coaches, provide free, high-energy workouts open to the public and aimed at making fitness accessible to everyone.
Reinforcing this commitment internally, Mira hosted ‘Mira Day’, an annual event bringing together employees from across departments for a shared workout across its four Mira Zones: Mira Bootcamp, Mira Box’d, Mira MMA, and Mira Women’s Fitness. The initiative reflects Mira’s belief that wellness begins within the workplace and extends to the wider community.
“Sport and wellness are key pillars for Mira Developments – not only in our projects but in our daily lives,” said Timur Mamaikhanov, Co-Founder and CEO of Mira Developments. “If we encourage our residents to live actively, we must do the same. Mira Day is where that promise becomes reality — our team leads by example.”
Mira’s participation in the Dubai Fitness Challenge is part of its broader wellness agenda, which includes the upcoming Mira Run in December. Every Mira project is developed with a sport-and-wellness-first approach, featuring thoughtfully designed fitness spaces, outdoor routes, recovery-focused amenities, and community programmes that make active living effortless and sustainable.
About Mira Developments
Mira Developments is renowned for delivering fully branded and fully furnished homes in collaboration with leading lifestyle brands, including Bentley Home, ETRO Home, ELIE SAAB, Jacob & Co., Trussardi and John Richmond. Whether it is a high-rise residence or an ultra-luxurious villa in a gated community, every Mira Developments property is turnkey-ready. From designer interiors and premium household appliances to hotel-style services – everything is thoughtfully provided. All you need to do is bring your luggage and settle in.
Explore Our Projects
Tbilisi, Georgia
Mira Verde
Georgia’s first branded, master-planned community, set amid the rolling green landscapes of Tbilisi Hills, just ten minutes from the historic city center.
Al Marjan Island, Ras Al Khaimah
Gianfranco Ferré Residences
Step into a new standard of coastal living with stylish studios and spacious one-, two-, and three-bedroom apartments — all featuring fully furnished interiors, hotel-style services, and sweeping views of the Arabian Gulf.
Al Mairid, Ras Al Khaimah
Mira Coral Bay
Mira Coral Bay is the world’s first luxury waterfront community, created in partnership with 14 globally renowned brands, on the picturesque shores of Ras Al Khaimah.
Al Furjan, Discovery Gardens, Dubai
Trussardi Residences Phase II
Following overwhelming demand for Phase I, these two towers present an even more refined and upgraded offering, infused with the same Milanese spirit.
Andermatt, Switzerland
POST Hotel & Residences by ELIE SAAB
The project transforms the historic chalet in the Swiss Alps into a pinnacle of modern comfort and sophistication.
Al Furjan, Discovery Gardens, Dubai
Trussardi Residences
This stunning development in the Al Furjan area of Dubai embodies the contemporary elegance of the Italian fashion icon.